During this first stage , of ‘Discovery’, we dive into the world of medical apps. If the customer already has a concrete idea about the app, or even comes equipped with a detailed plan, we sit down together and discuss the requirements and desired functionalities. If the idea is not specific enough yet, we will delve deeper into the matter. We prefer involving the end-user in this stage, for example, by using a Patient Journey, a unique process whereby the patient’s input is used to identify the specific needs that can be met with a medical app.
Everyone wants return on investment, whether that be in the shape of better healthcare, greater efficiency, or app downloads. This is why we like to discuss the business model together with our customers. Who knows, sometimes we even end up investing in the app ourselves.
More information on the Discover stage.
The second stage, Creëren, of ‘creation’ is where we get creative. Interaction- and graphic design are the more obvious components, but we prefer to include an additional step: prototyping. By creating a clickable model, the medical app’s functionalities can be tested early-on, without the need to write even a single line of code (well OK, if we’re honest, just a tiny bit of encoding takes place). If the medical app assists with diagnosing, monitoring or treating of individual patients, then we need to also use this stage to check if a CE-marking will be required. Towards the end of this stage, we also start thinking about marketing; the era of simply being in the App Store as a guarantee for success is well and truly over.
More information on the Create stage.
The third stage is where we actually build and give shape to the app. This is the phase where we abuse pizzas and coca-colas; the fuel on which our developers thrive while writing the code for the medical app. We prefer to keep the customer involved in this process as much as possible (at least, if they agree to that). It requires considerable in-depth knowledge and time to be able to switch courses quickly. We can beta-test the app among the target group (for example, the patients involved in stage 1). If the app requires a CE-marking, then this is the phase in which the technical file is written up.
More information on the Build stage.
The fourth and last stage is the most exciting one seeing as this is when we introduce the app in the market. At first, it is probable that we will introduce it to a select group, but gradually the target group will broaden. The green light will be given to launch the full-scale marketing campaign. Lots of attention will be paid to incoming market feedback provided by the users themselves or via in-app analytics. We provide implementation training if the app is destined for usage in a professional setting.
The last stage is used to analyze the mHealth solution to gain usable insight for the future. In order to ensure that your medical app enjoys a long and prosperous life, we conclude this stage by providing a detailed assessment of the ‘App Lifecycle’, thereby determining which functionalities will be further developed and when they should be introduced.
More information on the Launch stage.